jean claude


Who’s the Winner? Volvo Trucks or Van Damme?

Van Damme Volvo split ad

Volvo Trucks’ “The Epic Split” ad featuring Jean Claude Van Damme, must offer a lesson in the new social media marketing paradigm, garnering more than 7.5 million views on Youtube within 24 hours of its launch on Thursday. Seven million, five hundred and eighty thousand, five hundred and seventy-nine by 10 a.m Friday to be exact (7,580,579). But was it a victory for the Volvo FM truck and its technology or for Van Damme? “It’s … the first time we’ll ever see anything like it – in a movie or aRead More