Mark Lee

 

Who’s the Winner? Volvo Trucks or Van Damme?

Van Damme Volvo split ad

Volvo Trucks’ “The Epic Split” ad featuring Jean Claude Van Damme, must offer a lesson in the new social media marketing paradigm, garnering more than 7.5 million views on Youtube within 24 hours of its launch on Thursday. Seven million, five hundred and eighty thousand, five hundred and seventy-nine by 10 a.m Friday to be exact (7,580,579). But was it a victory for the Volvo FM truck and its technology or for Van Damme? “It’s … the first time we’ll ever see anything like it – in a movie or aRead More


Journalists Hail Abolition of Criminal Defamation

LONDON, Nov 6, 2013 — In a milestone achievement for press freedom in the Caribbean, the Jamaican Parliament has approved a bill fully abolishing the offence of criminal defamation. Following a unanimous Senate vote in July, Jamaica’s House of Representatives on Nov. 5 passed the Defamation Bill 2013, which revamps the country’s libel legislation to better reflect international standards. The new law replaces both the 19th-century Libel and Slander Act and the 1963 Defamation Act. In addition to the repeal of criminal libel, the reforms include the elimination of theRead More